The Faculty of Commerce & Business Administration at Future University in Egypt is offering a Social Media Marketing course from April 11, 2026, to April 29, 2026. This course is designed to equip students with essential knowledge and practical skills in social media marketing, preparing them for careers in digital marketing and business communication.

Importance of the Course

In today’s digital-first world, social media is a critical tool for building brand awareness, engaging audiences, and achieving business objectives. Understanding social media marketing is essential for students, educators, entrepreneurs, and business leaders seeking to enhance their professional competencies.

Course Objectives

The course provides a comprehensive introduction to the social media marketing industry. Participants will learn the fundamental tools and techniques for managing social media campaigns, optimizing platforms such as Facebook, and developing effective marketing strategies.

Intended Learning Outcomes

• Explain fundamental concepts, principles, and theories of social media marketing.
• Identify major social media platforms and their roles in digital communication.
• Describe consumer behavior patterns in digital and social commerce environments.
• Understand ethical, legal, and cultural considerations in social media usage.

Course Content

• Overview of social media platforms: Facebook, Instagram, TikTok, YouTube, LinkedIn, X.
• Platform demographics and usage patterns.
• Selecting appropriate platforms for specific brands.
• Case studies of successful multi-platform strategies.
• Setting marketing objectives and key performance indicators (KPIs).
• Understanding the customer journey.
• Creating a social media marketing plan.
• Developing a brand voice and online identity.
• Types of content: images, videos, text, stories, reels, live streams.
• Visual storytelling and effective caption writing.
• Introduction to design tools such as Canva and CapCut.

Registration Information

• Course Duration: April 11, 2026 – April 29, 2026
• Registration Deadline: April 10, 2026

For more information and registration:
Click Here to Register