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Social Media Marketing

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course code : smm 001

course hours : 10 hours

PREQ: N/A

Course Description

The demand for social media expertise currently outstrips supply. Explore the essentials of social media marketing and learn social media directly from one of the world’s top social media influencers. Social media uses web-based technologies to turn communication into interactive dialogues. Social media can take many different forms, including Internet forums, weblogs, social blogs, blogging, wikis, podcasts, pictures, video, rating and social bookmarking.

Learning Outcomes

By the end of the course, the participant will be able to:

Have an overview of the 5 steps of a social media campaign
Understand how to find and engage social networks online
Know the do’s and don’ts of blogger outreach
Have a business understanding of Facebook and Twitter and when to use them
Be able to monitor the web (overview) filtering comments
Measure the conversation: understand the metrics and what successful engagement looks like

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