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Mass Media & Public Opinion

Course Code : MMPO001

Course Hours :15 hours

PREQ: N/A

Course Description

This course discusses how politicians or campaigners convey their programs or their messages to the mass public, and the skills required to convey these messages.

Learning Outcomes

By the end of the course, the participant will be able to:

  • Explain the impact of mass media on individuals and how the media can replace the traditional elements of culture
  • Identify the values that are stressed by the popular culture of mass media
  • Analyze the impact of mass media on shaping public opinion
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