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Strategic Marketing

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Course Code: GSM 01

Course Hours: 8 hours (2 times per week for 2 weeks)

Prerequisites : N/A

Course Description

The Strategic Marketing course is an 8-hour intensive course that will sharpen your marketing skills. This will include planning, customizing, and executing your marketing activities in the current complex global environment. During the course you will explore the challenges and impact of social media on the current market.

The course will cover the following topics:

Introduction to strategic Marketing
Hint about the founders of classic marketing sciences
Definitions of: basic marketing, strategy, strategic management and strategic marketing.
Differences between organic growth and inorganic growth and how to strategically market both.
Components of a Strategic marketing plan
How to customize your Marketing strategy
Applications of strategic Marketing in the era of digital platforms

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