Find Your Programs

Tailor Your Course

Marketing Research

Apply

course code : mr 001

course hours : 30 hours

PREREQUISITE : N/A

Course Description

This course is designed to help candidates working in the pharmaceutical field (APM/PM or sales candidates aiming for a career shift) to understand the main role of marketing in their field & how to use it efficiently to improve organizational activities. They will learn how to utilize main concepts of marketing in a strategic level, as well as tactical level consolidated in the marketing plan.

Learning Outcomes

By the end of the course, the participant will be able to:

Recognize the theoretical foundations marketing research
Devise the methodology and detailed analysis used for drug marketing
Implement the ethics, regulations and policies for drug marketing environments, market research and marketing information systems
Develop skills and knowledge in designing, conducting and analyzing market research and in formulating marketing strategies

PharmaceuticalPrograms