Future University In Egypt (FUE)


Future University In Egypt

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Marketing Research

course code : mr 001

course hours : 30 hours


Course Description

This course is designed to help candidates working in the pharmaceutical field (APM/PM or sales candidates aiming for a career shift) to understand the main role of marketing in their field & how to use it efficiently to improve organizational activities. They will learn how to utilize main concepts of marketing in a strategic level, as well as tactical level consolidated in the marketing plan.

Learning Outcomes

By the end of the course, the participant will be able to:

  • Recognize the theoretical foundations marketing research
  • Devise the methodology and detailed analysis used for drug marketing
  • Implement the ethics, regulations and policies for drug marketing environments, market research and marketing information systems
  • Develop skills and knowledge in designing, conducting and analyzing market research and in formulating marketing strategies
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